Our story
Sage & Swaddle began with a simple wish: that expecting a baby could feel less like a to-do list and more like the joyful season it is.
Why we exist
Pregnancy often means juggling separate apps for tracking, spreadsheets for budgets, registries on three sites, a shower to plan and a nursery to dream up. We’re bringing it together in one beautiful place: guidance, planning, design and a little extra kindness, from first flutter to first birthday.
We focus on planning and lifestyle, and we leave medical care where it belongs, with qualified professionals. Health-related content will be reviewed by clinicians, and we’ll always point you to real help when you need it.
Our promise
No pressure, no “you’re behind.” Just kind, clear next steps.
Everything we make is something you’ll be happy to see, share and keep.
Clear prices, no invented reviews, and we tell you when a link may earn us a commission.
Safe-sleep guidance in every design, tested products only, and your data protected.
Better together
Some lovely tools are already helping parents plan. We admire what they’ve built and would love to work alongside them someday. Here’s where Sage & Swaddle fits in.
Tools we admire
Room to grow
They create beautiful room images on their own, but the layout isn’t saved to a registry and there are no suggested clothing or items to buy.
With Sage & Swaddle
Your design flows straight into your registry and a shoppable list.
Tools we admire
Smart readiness tracking and couple voting on registry items.
Room to grow
It works through a grid-and-list text interface, without visual room design or printable downloads.
With Sage & Swaddle
Visual rooms and coordinated printables, right beside your list.
Tools we admire
Mood and lifestyle tracking, plus weather-based outfit ideas.
Room to grow
It focuses on the day-to-day diary, without design mockups or registry building.
With Sage & Swaddle
Diary, design, registry and planning, all in one place.
Names are trademarks of their respective owners. Sage & Swaddle is not currently affiliated with, sponsored by or endorsed by these companies. Descriptions reflect our understanding of publicly available features.
Roadmap
We’re launching in stages, starting with the things you can use right away.
Shower printables in our signature themes, plus pregnancy planning bundles.
A smart registry and baby budget planner, free for everyone.
Three concepts for your room, swaps and a safety-checked shopping list.
Daywear and gift sets matched to each shower theme, safety-tested first.
Your personalized pregnancy journey, support tools and first-year companion, all in one place.
Order and timing may change as we learn from our community.
Join the waitlist and we’ll share each new chapter as it opens.
You’re on the list, welcome.
We’ll send a little note the moment our first collection opens. Until then, take a breath. You’re doing beautifully.